The Greenage

The dusty OMR road, a few years back was a badly corroded highway with coconut trees and plush green plantations flanking the sides of the road. Now, bulk of the greenery is a thing of the past as it had to give way to the multistoried constructions of foreign enterprise. Welcome to the new world, post-IT boom!

Now, everyone talks about Global Warming and a green Earth - thanks Al Gore - but very few people are aware of long-term and large scale solutions to this pervasive problem. Though the so-called environmentalists, who ought to know better, say purchasing nature-friendly commodities helps in making this earth greener, we can’t shop our way to sustainability!

Leading electronics companies like HP, Apple, Microsoft and Dell have switched to Green Technology, where their recyclable products are using less power and causing less pollution.
Apple has gone all guns in recycling its products and has stopped using lead and mercury. A greener ‘Apple’ is what Steve is ambitious to achieve. HP, the world’s largest manufacturer of personal computers has taken all the requisite steps in truncating the amount of package material needed, up to 97%! Ford, the automobile manufacturer has been spending millions of dollars in R&D for developing a electric car for commercial use. Some companies like Frito Lays have adopted the “go green” concept affectively and it has proved to be dually beneficial, to the earth and the company’s profits!

Using bicycles for travelling short distances; using recyclable material; avoiding hazardous material… Instead of talking about such usual ‘go green’ stuff , which you can look up in every other ‘green earth’ article, I’ve compiled all the possible green technologies that can be employed on a large-scale to mitigate the harm done to nature…


Dongtan in China – An Eco-City, the first of its kind



Bahrain Trade Center – Three large wind turbines between the two towers.



SOLAR TOWER - Sun’s rays are concentrated at one single point, where water turns to steam and runs a turbine.



Mag Lev Wind Turbine – Magnetic levitation of blades, hence friction free


Prudent entrepreneurs will have an eye on these renewable energy projects and possibly have a start-up with regard to its development. Entrepreneurs have always been visionaries, able to predict future trends and it is evident that renewable sources of energy is the future of large-scale business.

With global warming and other environmental issues breathing down our necks, it is imperative that the entrepreneurs adopt eco-friendly business practices , and discover the Captain Planet in them!